Social media is nothing if not constantly in a state of change, which on the surface can be quite discouraging. We may already feel as though it’s next to impossible to keep up, but I would argue that more often than not, the changes that come along are improvements, and meant to make things easier and more effective, and not simply change for change sake.
Many of these changes can be a big help to any small business, so we take the time necessary to see what may work nicely for us.
To help with this, here are a few of the latest social media changes to come down the pipe in the last couple of months, what they are, and how they can help your small business!
5 New Small Business Social Media Management Strategies
Facebook Instant Articles – A great new change for those publishing and spreading information on mobile devices is the introduction of Facebook Instant Articles, which is a wildly interactive and innovative platform that allows users to zoom in, comment on, listen to audio and more directly on the page itself.
Twitter Loading up Characters in DMs – Starting in July 2015, Twitter has lifted the 140 character restriction on direct messages. (Not Tweets!) in an effort to allow better interaction and engagement on the platform. Your mind should be spinning at the possibilities this might afford!
Google Search to Show More Social Results – Look for Tweets to start showing up in Google mobile search results. All you have to do is to type your interest into the Google mobile app and the resulting page will have relevent and recent Tweets on the subject at hand. For now this only works on mobile, desktop to come later.
Twitter’s New Search Results Page – More on Twitter, as they’ve unveiled a new search results page, sporting a lot cleaner and usable interface, combined with the ability to exhaustively filter the results and come up with exactly what interests you.
Better LinkedIn Reporting form Simply Measured – If you’ve been using the social analytics company Simply Measured you might have noticed a new report for LinkedIn publishers that offers a much deeper dive into their analytics. There is a ton of metrics to analyze, and also an updated cross channel social performance report feature that covers 8 of the most popular social networks, including LinkedIn.
Social media is in a constant state of change! Keeping up with some of the shifts will help keep your social efforts productive.