Remarketing through Facebook is an efficient way to reach people who were are already warm to your message. This has unique values for companies who cannot get enough traffic through their own website. This gives greater pull for people who have already visited your website, providing unique advantage for business who need it.
Key Takeaways:
- Facebook has developed several new options during the past few months that will give these advertisers some excellent alternatives.
- This includes the manual creation of ads and Website Custom Audiences, but it also includes Dynamic Ads.
- Most new Facebook advertisers jump in by targeting interests, or groups of people that Facebook believes align with particular topics.
“There are several factors that ultimately determine success or failure of Facebook ads, but I’d argue that there is no factor that is more important than targeting.”
