Character counts on blog and social media posts matter. While most people know the character limits or video play time limits for the many channels, few know the sweet spot of most effective character counts or video play times for each. Author Lindsay Kolowich covers all the popular channels such as Twitter, Facebook, and LinkedIn as well as blog posts and reveals the most effective character counts and video play times for each.
Key Takeaways:
- When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal.
- The average reading speed of native English-speaking adults remains commonly cited as 300 words per minute, according to research conducted in 1990.
- That aligns with research previously conducted by serpIQ, which indicated that, on average, the top 10 results for most Google searches are between 2,032 and 2,416 words.
“In our own analysis at HubSpot, we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.”
