The Biggest Threat to SEO Isn’t Human

OpenAI released a report and examples of GPT2, which is a new unsupervised machine learning language program. GPT2 is not the result of any algorithmic advances. The new model simply uses massive amounts of data. SEO was once plagued by artificially produced article-spinning. Computer programs rewrote existing content to produce a nearly endless supply of low-quality content spam. GPT2 might revive article-spinning at a much higher level. The quality may be good enough not to identify the artificially produced content, but it will not be good for SEO.

Key Takeaways:

“OpenAI stated publicly the reason for the limited release was because they were concerned that there were many potential ways the model could be leveraged for nefarious purposes.”

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