In today’s world of in-you-face advertisements and disruptive calls marketing one service or the other, how does one define themselves in this loud cacophonous mass? The answer is an age-old and simple one: “Respect your listener”. Buyers are each unique individuals who have different needs and technology has only made the task of helping them realize the potential of your products and services to better their lives easier. It’s better to have quality and quantity rather than just the numbers, after all.
Key Takeaways:
- Every salesperson has the power to elevate their reputation to a position of importance.
- They highlight their expertise by sharing valuable content rather than defaulting to the old sales playbook of cold-calling, hoarding information, and letting it drip out when they are good and ready.
- To be a high performing salesperson in today’s real-time world, you’ve got to be on the buyer’s timetable, not yours.
“There’s no need for hard selling in a world where curated content helps to move a deal towards close.”
http://www.webinknow.com/successful-salespeople-are-content-curators
