Many believe influencer marketing to be the next big thing in advertising. For the visionary marketer, the rise of the social media influencer creates a world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale. By creating branded content with social media influencers, brands can amplify their message while seducing their target audience.
Key Takeaways:
- Many businesses aren’t sure if influencer marketing is a fit for them, or even how to go about pursuing a relationship with potential influencers.
- Marketers are having to get more creative for their messages to be seen by consumers. In today’s crowded social network ad environment, that’s easier said than done.
- It’s not just how or how much an influencer engages with his or her audience, it’s also a question of why the audience engages with the influencer.
“In their February 2016 report, Influencer Marketing for U.S. Brands: The Platforms to Watch, and the Best Ways to Work with Creators, eMarketer found that one of the top reasons companies use social influencers is rising concerns about ad blocking and ad avoidance.”
http://www.socialmediaexaminer.com/social-influencer-marketing-on-the-rise-new-research/
