There are some simple steps to building your personal brand’s author platform. Digital and traditional publishing are an amazing way to build a fan base for your personal brand. It takes good research and planning to make this a success in the competitive environment of your niche. With the right marketing strategy, you can attract people to your brand.
Key Takeaways:
- Many brands continue to write a series of books thus making it necessary to mold your branding around your name rather than just a single publication. Choosing a specific domain name on a self hosted platform will help your audience recognize your name and presents a professional persona.
- A website is not enough to showcase your brand’s book. It takes a build up of an audience who is interested in what you have to offer to be successful. Make a plan to connect a blog and publish there at least two times a week.
- We all know how important it is to have a presence on the major social networks. But equal to this is to actively share and engage with your community on a regular basis in order to establish trust and authority in your niche.
“There are a variety of social networks that allow you to network with like-minded professionals without the need to sell your book to them directly.”
http://www.personalbrandingblog.com/simple-steps-to-build-your-personal-brands-author-platform/
