Put plainly, semiotics is the study surrounding signs and symbols. Since our subconscious primarily relies on emotion to drive experiences, the signs that we see in advertising often impact us in a universal way. A semiotic analysis should be conducted in order to see how consumers respond to certain signs and symbols that your company is portraying in its advertising. Once you’ve found the ones that produce the best results, you can use it to persuade consumers in the future.
Key Takeaways:
- When people buy products, they do not just do it for the sake of the product but instead they are buying status, success, and a lifestyle.
- Marketers have long known that some of the elements that drive purchases depend on one’s subconscious perception of the situation and product, and one’s emotions.
- Semiotics can help marketers to understand the emotions that influence the purchasing process and how they can influence people to buy on that.
“Semiotics, the interpretation of signs and symbols, helps decipher those subconscious elements.”
Read more: https://conversionxl.com/blog/semiotics-marketing/
