When trying to lure in customers you must have a good preheader as well as a good subject line and they must work together. You need to test what notices are being unsubscribed to. Look ahead to ways to keep your subscribers and how to handle it when you have more subscribers are all ways to gain and retain customers.
Key Takeaways:
- Preheaders are often overshadowed by subject lines, though. Like Oreos and milk, they work better together—in this case, to tell a story
- The outcome has given the team a better understanding of our email marketing,” Kasey concludes.
- But no matter where their next marketing takes them, they’re determined to stay true to their adventurous roots, their customers, and their product.
“Arcade Belts began 7 years ago when co-founders David Bronkie, Tristan Queen, and Cody Townsend couldn’t find a comfortable belt to hold up their ski pants.”
https://blog.mailchimp.com/rethinking-subject-lines-and-preheaders/
