A positive brand image is something every business needs. It can influence a customer to buy a product or service. The author states that the place to start for a positive brand image is online. This is because business reputation hinges on social media and online reviews these days. Consumers are now reading a lot of reviews before they decide to make a buying or purchase decision. Therefore, it is important that a business analyze and monitor what reputation they have online and monitor how it is viewed by customers. The author states that a negative online reputation not only repels customers, it makes the business to suffer losses in its bottom line because it is losing a lot of its customers. But it feels a big challenge to analyze and monitor one’s online reputation when most of the reviews online are out of the control of the business. The author analyzes some tools and strategies that businesses can use to help them do this. This involves reputation management. This requires monitoring a brand’s reputation online and making changes to help customers see it in a better light. The author next reviews some reputation management software that are important.
- Brand images do influence customers and when a brand image is positive, it makes the customer want to buy the product. This brand image starts online.
- Many businesses have come to discover nowadays that they need to give attention to social media and online review sites because their brand images starts there.
- When an online reputation is unfavorable, the company is sure not to be making profits and the business can lose about 22 percent of its customers.
"Fortunately, there are plenty of tools and strategies you can implement to ensure you're protecting your brand in 2019."