Yext today launched Duplicate Suppression, a revolutionary new PowerListings feature that enables marketers to easily suppress duplicate local business listings on 45 leading local search apps. For the first time ever, marketers can instantly see automatically suggested duplicate listings, and instruct a publisher directly to redirect or suppress it. Duplicates are annoying, time consuming, and nearly impossible to fix. You can’t fix them in the data or in the aggregators, only at the publisher level. So trying to fix them is a little like playing Whack-a-Mole. They are something our industry has had to endure without a scalable, effective solution.
Key Takeaways:
- The platform does look for name, address and phone duplicates, although it isn’t comprehensive.
- Data where only the phone or only the address is a match to a duplicate business are frequently missed.
- Even worse, it can sometimes tell you a duplicate is being suppressed when it isn’t.
“Data where only the phone or only the address is a match to a duplicate business are frequently missed.”
