This article addresses the changes in the marketing world. It started out as an easy way to sell products because marketers had no boundaries. They could say and show anything they wanted. Once people caught on they had to change. When the internet became increasingly popular, The Onion was created. The onion is a satirical paper with a huge following.
Key Takeaways:
- Find out who your ideal customer is, and serve them as hard as you can
- Focus sharply on your ideal customer(s) and don’t worry if your messages don’t appeal to people your product can’t serve.
- Generate an exhaustive amount of material and then you can sift through that for the gems.
“It is always troubling when the core message of the marketing is ‘buy this product.”
http://sherpablog.marketingsherpa.com/marketing/scott-dikkers-interview/
