It doesn’t matter what the market place is, content sells. When you create a content strategy start with your buyers. Focus on your buyers and their problems. Come up with information that educates and informs. Use examples in your content. Choose a good title that will grab reader’s attention. A well-crafted blog, infographic or social networking feed is critical for reaching buyers.
Key Takeaways:
- In order to create great marketing content, you should display that you understand your buyers rather than to just push your product or services.
- To connect with your audience, you need to create content that shows you understand your buyer’s problems and questions and aim to educate and inform around those issues.
- You must decide whether it is better for your marketing strategy to provide content for free or create a registration in order to capture contact information.
“The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader.”
http://www.webinknow.com/marketing-basics-how-to-create-great-content-to-reach-your-buyers
