For Marketing Automation to be successful the user first needs to have a large database with a steady stream of leads. Processes to convert leads into new members need to be in place. Marketing Automation traffic and lead-flow and follows up on leads that humans can not get to effectively. Frequent emails need to be sent to leads customized by the type of lead. New members should receive links to relevant content, existing members encouraged to engage, and lapsed members to rekindle interest. The large pool of data will soon lead to patterns of effective methods.
Key Takeaways:
- Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity.
- Automation lets your team set up winning workflows that work around the clock nurturing leads and retaining members, while your team gets to enjoy their weekends.
- The biggest myth about marketing automation is that you can set up a couple workflows and conversions come rolling in. It’s more complicated than that.
“The biggest myth about marketing automation is that you can set up a couple workflows and conversions come rolling in. It’s more complicated than that.”
https://blog.hubspot.com/marketing/marketing-automation-for-associations
