The common advice is to focus on your headline, but that may make some people neglect their copy. To understand if your CVR is good, then you need to be aware of the current averages. To see and understand how you are doing, then you must compare yourself to others in your niche. In order to find your own, all that needs to be done is s simple Google search.
Key Takeaways:
- That all depends on your point-of-view. Maybe you want to double your current conversion rate (CVR), maybe you want to see a steady upwards trajectory, or maybe you’d like to hit 2.5% and call it a day.
- Tracking your CVR is important for everyone, but in order to label it as “high” or “low”, you need a little context.
- You need the latest industry average. The only way to see how you’re doing overall is to compare yourself against others selling the same product or service.
“The user experience – or UX – trumps all else. It’ll be the key differentiator in the coming years, so make sure your user interface delivers an experience worth celebrating.”
