Although there is fundamentally nothing different about a video ad on LinkedIn, they allow you to know more about the person on the other end of the video. Video advertisements allow marketers to provide a much more complex message than picture or text alone. The best video ads are concise. A video that is a minute long only needs 150 words. Furthermore, most ads follow a format that starts with a seed, and then amplifies the message and finishes with an echo of the message.
Key Takeaways:
- LinkedIn ads are from people who are looking to improve their career or company.
- Many of the ads are B2B marketing focused and allow users to tell a complex story with high engagement rates.
- 57% believe that video ads on LinkedIn drive a higher volume of leads to a company.
“LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform.”
Read more: https://conversionxl.com/blog/linkedin-video-ads/
