Let’s start with the basics. A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. In other words, instead of getting a random cold call from someone who purchased your contact information, you’d hear from a business or organization you’ve already opened communication with.
Key Takeaways:
- A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.
- Lead generation is the process of attracting and converting strangers and prospects into those leads we just talked about.
- By showing an organic interest in your business, it’s those strangers and prospects that are initiating the relationship with you — versus you, the business, initiating the relationship with them. This makes it easier and more natural for them to want to buy from you somewhere down the line.
“Lead generation is the process of attracting and converting strangers and prospects into those leads we just talked about.”
https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht
