Your businesses ‘about’ page is where you get to tell about it so it’s important to do a good job there. Many people look here to see what it’s all about before going with your company. If they like what they see you’re more likely to make money. This gives advice for writing good content for this page.
Key Takeaways:
- I want to be fair and say that not everyone needs an About page. But most companies, individuals, and websites do. It’s a standard thing to do.
- A type of web page commonly seen on websites, containing general information about the person or organization that is responsible for the website in question, usually a description of the site’s history and mission or purpose.
- Try to put yourself in the shoes of an average prospect and figure out what specific information they’re seeking.
“The point I’m trying to make here is that the term About page can be a little misleading.”
https://www.quicksprout.com/2017/04/14/how-to-tell-a-gripping-story-on-your-about-page/
