There is a way to stop overthinking your content and start giving the customers what they love and want. The main thing to remember when doing this is that you do not have to change the world with your content. Many people think they have to make something perfect, but this is just not the case.
Key Takeaways:
- You might find it hard to believe, but content doesn’t have to be game-changing to perform well and achieve its objectives.
- In my experience, a lot of marketers are fixated on creating that “perfect” piece of content. They tell themselves they won’t settle for anything less, but the reality is that what they wind up creating is rarely as revolutionary as they hoped it would be.
- If you tell yourself and your team you need to create something really awesome, something that makes people sit up and take notice, you’re not really saying anything at all.
“Don’t say create “viral” or “shareable” content, say you want to create something that is “thought-provoking,” “controversial,” “amusing,” or “surprising.””
http://contentmarketinginstitute.com/2017/02/stop-overthinking-content/
