The article, “How to Market Market Yourself on LinkedIn,” shares quality information on how to market yourself on LinkedIn. In the article it states that you can use blog posts and good content to generate leads and connect with other people for business relationships. You can also draw targeted leads to your blog post by using LinkedIn’s advanced search and searching by job title, industry type or similar filters.
Key Takeaways:
- The key to marketing on LinkedIn is using content such as blog posts as a way to engage and build business relationships with the target audiences you want to sell to.
- When promoting your content on the LinkedIn newsfeed, look to utilize statistics in your copy to entice people to click on the link and read the full report, blog post, etc., over on your website.
- As you earn the right to ask someone for their time and attention on LinkedIn through your free content, you should develop a lead magnet that allows them to opt in for more.
“Long story short: LinkedIn wants you doing more business on the platform.”
http://www.inc.com/john-nemo/how-to-market-yourself-on-linkedin-according-to-linkedin.html
