Instagram has opened new possibilities of how to market yourself to its users. This is a new, cheaper, more visually appealing medium than Facebook or other competitors. This article will teach you how to get started by defining your objective, choosing your audience, selecting your placement and then converting that into sales!
Key Takeaways:
- Using your customer list as the source audience will give you better results than simply using existing leads from previous marketing efforts, which include people who have yet to drive any real value for your business.
- By continuously retargeting the same users, you can stimulate negative feedback, which will deflate your relevance score and hurt your CPMs.
- Although lead ads were originally rolled out just for mobile, Facebook realized that advertisers face all of the same obstacles on desktop too.
“Using your customer list as the source audience will give you better results than simply using existing leads from previous marketing efforts, which include people who have yet to drive any real value for your business.”
http://www.socialmediaexaminer.com/how-to-create-instagram-lead-ads/
