The key word is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it. This will apply to any piece of content marketing you create, depending on whether the recipient received value from it. Of course the goal is to provide as much value from your content marketing to as much of your target audience as possible.
Key Takeaways:
- This post includes tools, tips, and ideas you can start using today to gain control of your ideas and make time to create something meaningful.
- While ideas are essential for great content, addressing too many at once can be paralyzing. Think of all of the new ideas showing up in our inboxes and in our meetings.
- And, as the idea list grows, it becomes increasingly tough to focus. We start to think about one idea, and then jump to another.
“As mentioned, everything you do needs to support your content marketing mission, goals, and audience.”
http://contentmarketinginstitute.com/2016/11/control-content-marketing-ideas/
