Forget Millennials. 7 Reasons Why Baby Boomers Are the Ideal Target Market.
This talks about marketing to the baby boomers rather than to millennials which are the supposed best target. There are just so many baby boomers. Even if a lower percentage of them give you business it might end up being a higher number in the end. They are aging but still have money to spend so can make a difference.
Key Takeaways:
- It’s true that no company can focus on just one generation. You have to have a strategy appealing to everyone on some level, and that’s why targeting is so important.
- Millennials may have surpassed boomers in numbers, but more than 70% of the disposable income in the US comes from baby boomers.
- Boomers may have grown up buying everything at a department store and using fax machines, but today, they aren’t afraid of social media or online shopping.
“Why are we crafting the majority of our messages to millennials when there are 74.9 million baby boomers out there who want to buy our products too?”
