People don’t want to read murky explanations of what sets you apart. They want to know what’s in it for them. Your taught to stand out. Entrepreneurs brand themselves with New Age labels and personal development. It’s a mixture of principles and internet marketing language that is pushing business away. Listen to critical feedback without getting defensive or shutting down. No business is the same, so that makes you different.
Key Takeaways:
- While there are many great benefits to the personal development revolution, it has also clouded the core messaging and marketing efforts of businesses all over the world.
- They have worked hard to make themselves and the system they use sound unique. It confuses the potential lead and discourages them from buying because they just don’t understand who you are or how what you can help them.
- Clear branding will lead to more business over time. Choose to be clear over being different
“People spend money with entrepreneurs that they know, like and trust.”
