In order for any brand to be truly successful they have to get to the consumer. Their name has to be out there and they have to be visible. This talks about five ways this could be done this year. It could give you ideas to use for your own business.
Key Takeaways:
- Today, it is survival of the fittest in retail, and only those who adapt and respond to the environment the fastest are likely to make it long term.
- Marketplaces are platform providers. They enable other companies to sell goods or services, but do not provide anything tangible themselves.
- Pop-up stores are one trend that is working effectively. With pop-ups, brands can disrupt the more traditional wholesale channel
“Pop-up stores are one trend that is working effectively.”
