Marketing is alive more than ever. Celebrating 2017 symbolizes a new era in customer/client connection. With so many options, how does a company stay fresh and relevant? There’s a new competition in town. Get ready to sink or swim.
Key Takeaways:
- Technology, consumer behavior and content have direct impact on the market and Fortune 500 companies.
- Brand marketing can be a shared experience online by consumers.
- Consolidation of ompanies are a big influence from social media such as facebook, twitter, youtube and the rise of live streaming.
“Experiential marketing, or event-based marketing, is no longer just about sharing a brand’s ethos in a physical space, but rather demonstrating how a brand’s story intersects and aligns with the consumer.”
