For some marketers, Facebook’s constant tweaking of the News Feed hurt them because it determines what the person sees on their news feed. Facebook is in an ongoing battle with inauthentic content. So this update provides Facebook with additional signals for detecting and dealing with inauthentic content. The target here is misleading. The sleazy publishers are still winning. Live video is even more likely to reach your feed.
Facebook News Feed Updates: Authenticity and Video Completion
