Email marketing has fallen out of favor but is apparently coming back due to the rise in social media use and other factors. People are on their computers so much so being able to reach them that way is more important than ever. People also use computers and other devices to communicate about your business so they will help you get the word out if you’re reaching them.
Key Takeaways:
- People are making cool, creative uses out of the new carousel function on Instagram that allows you to showcase multiple photo or videos.
- The carousel function lets you showcase from two to ten pieces of media and lets you choose the order.
- You can use this type of post for organic (great for testing!), and then convert to an ad.
“Email marketing is a tried and true form of marketing, and even though social media has been more exciting, email has remained consistently reliable.”
