How to manage the marketing and distribution of content when working just with one or two people as the amount of work increases. Many content providers have no rules as to how to create guidelines for content to be dispersed across media platforms. What tools are needed and how to plan ahead to avoid the cumbersome problems are outlined in the article. Freelancers should not be taken for granted as they are needed and not as plentiful as many people believe constant contact and clear rules are needed to prevent any issues as well as promote freelancer creativity in tackling content creation.
Key Takeaways:
- For small marketing teams with one or two people, the content creation process can seem just as straightforward.
- When you are using multiple different contributors every week, you can’t afford that adjustment period.
- The benefits of a content calendar extend far beyond cadence and consistency—it helps you stay on topic.
“According to the Content Marketing Institute, 70% of companies plan to increase the amount of content they create in 2017 with the use of outside resources.”
