Sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful. One thing is for sure: Content creation and distribution in the enterprise, outside of the content about our products and services, have become both more important and more integrated over the past year.
Key Takeaways:
- In between those challenges, though, it also includes some important lessons to help content creators be even more effective in 2017 and beyond.
- Instead of assuming you understand the business goals, make sure you ask for—and document—the content marketing objectives, and how success will be measured.
- Documenting this can help keep your editorial calendar on schedule and avoid overloading your team with last minute requests.
“Instead of assuming you understand the business goals, make sure you ask for—and document—the content marketing objectives, and how success will be measured.”
http://spinsucks.com/marketing/four-content-marketing-changes-2017/
