Search Engine Land takes an in-depth look at connecting the audience insight into your strategy for SEO. Audience enrichment is a very important tool that marketers should take into consideration. When they study their audience and know what their behavioral patterns are, it will help to close the gap and lead to advantages for everyone.
Key Takeaways:
- Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses.
- Up until a few years ago, closing the gap between individual audience identification (anonymously, or as part of a wider cohort) and actual channel-specific strategy was nearly impossible.
- Today, the infrastructure is cheap enough and the tool kits are advanced enough — particularly in the area of machine learning — that you can build your own data analysis stack and brute-force the individual audience solution yourself.
“Today, the infrastructure is cheap enough and the tool kits are advanced enough — particularly in the area of machine learning — that you can build your own data analysis stack and brute-force the individual audience solution yourself.”
