The debate continues over the nature of online content and its impact on human communication and empathy. Are shrinking attention spans harming our human connections and hurting our ability to be sympathetic? Online content that goes beyond promoting a brand, and seeks to entertain or inform while connecting with the viewer is not a replacement for genuine connection. However, some see online content as a potentially beneficial enhancement to our relationships.
Key Takeaways:
- Online video and video marketing is on the rise. Entrepreneurs are delivering trainings, behind-the-scenes videos, and brand stories to build awareness and connect with loyal fans.
- Entrepreneurs have embraced online video. As a creative director, I love the fact that more and more people are hopping onto the bandwagon. However, I’m disappointed when I see video being used the same way over and over again.
- So you see, video isn’t isn’t the root of all evil; stealing our relationships one upload at a time. Today, we simply have more ways to communicate and share what we want, with who we want, for any purpose we desire.
“Today, we simply have more ways to communicate and share what we want, with who we want, for any purpose we desire.”
