Analyzing data is a constantly changing task. One new approach shifts the focus from traditional ways of analyzing data through observation of past trends to focus on analyzing real-time and current trends as they happen the market place. This approach has been put forth as an easier and more user friendly approaching to finding the solutions a business is looking for.
Key Takeaways:
- Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs.
- Streaming analytics has emerged as a simpler, lower-risk approach, with immediate and easily measured business results.
- It is also the foundation of real-time customer engagement, an increasingly strategic focus for many businesses.
“Streaming analytics has emerged as a simpler, lower-risk approach, with immediate and easily measured business results.”
http://marketingland.com/introduction-streaming-analytics-marketing-customer-engagement-205800
