The marketing technology landscape features numerous platforms for marketing automation, making it difficult to find the right tool that will help you achieve your objectives. It’s tough, but it’s definitely possible. You can set up systems, attributions and notifications all day, but it’s all futile if you don’t understand your customer. The content you write, landing pages you design and emails you send won’t make a difference if they don’t target the right personas.
Key Takeaways:
- Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.
- The trouble is, because marketing automation software has grown so significantly as a part of the inbound marketing movement, some marketers aren’t adopting it correctly.
- Develop a lead nurturing strategy that includes email list segmentation so you’re sending specific emails to specific people that they’re more likely to open.
“Use a “smarketing” approach, and make your marketing automation work for sales reps as well.”
https://blog.hubspot.com/marketing/marketing-automation-mistakes
