A sophisticated blogger uses metaphors to illustrate abstract ideas. She tells simple stories to explain complex concepts. She appreciates the time of her readers. Next time you write, see how you can simplify your message. There’s no need to dumb down your ideas. Just help your readers process your post and be inspired by you in less reading time. Your readers don’t need another blog post. Your readers don’t need even more tips. What your readers need is you — your wisdom, your ideas, your unique stories on your chosen area of expertise.
Key Takeaways:
- The more approachable your writing is, the more people will enjoy reading it; People want to feel like they’re doing business with real people, not robots.
- When people first start out blogging, they think that their audience will be inherently interested in their stories and their interests … but that’s not the case.
- I hate to break it to you, your blog post is never going to be perfect, there will always be more things you can do to make your posts better.
“Typos are one of the biggest – and most unforgivable – blogging mistakes. They show a lack of attention to detail, imply sloppy work, and ultimately put off prospective customers.”
https://blog.hubspot.com/marketing/7-blogging-bloopers-to-avoid
