Globally social media sees billions of video views daily and for this reason, over 70% of U.S. marketers reported that they planned to use videos on social media from May 2016 to May 2017. Considering the impact of video ads, marketers should consider using different video formats including: live video, 360 video, live 360 video, looping videos, disappearing videos and high-productive video. Many of these types of video are compatible with social media sites such as Facebook, Twitter and Instagram.
Key Takeaways:
- According to eMarketer, more than a third of internet viewers say they watch live video online, with Facebook Live as the most popular channel, followed by YouTube live streaming. Live video is also available on Twitter and Instagram.
- The format of 360 video is still new enough that it stands out from regular old 2D video. According to eMarketer, more than half of users find 360 video engaging, and more than one-third say they’re more likely to engage with 360 video than with other social media video formats.
- Technically, all videos loop on Instagram. But for short, fun, looping videos, you’ll want to investigate Boomerang, the Instagram app that takes a burst of up to 20 photos and turns them into a video that loops forward and backward.
“Twitter has owned the live-broadcasting app Periscope since before the latter even launched. But only in December 2016 did Twitter make Periscope’s live video functionality available to all Twitter users, without downloading the Periscope app.”
