Marketing can be a difficult element of a business, but thankfully there are a few tips you can use to break any ineffective marketing habits and start fresh with effective ones in 2017. First, it is not worth your time to promote and optimize poorly written content. Instead, focus on writing effective, fresh information. Second, use a broad scope and don’t overly narrow your marketing. Third, continue checking on your marketing plans to keep them updated. Fourth, don’t rely on static calendars and instead work collaboratively. Fifth, integrate social media into your overall technique. And finally, don’t be afraid to manage your creative team to promote results.
Key Takeaways:
- How you create is just as important for the economics of your content as what you create and how you distribute it.
- Technology has enabled marketers to target advertisements with astonishing accuracy – but just because you can target doesn’t mean you should.
- Separating social media from general campaign planning and strategy is a habit shared by marketers all over the world.
“Your brand’s success is closely linked to the habits of the people behind it — your marketing team”
