Consumer insights have always been synonymous with marketing departments. Identify desired features and functionality. Plug into the consumer psych. Turn gripes to glory, build what consumers want into the next generation of your product. Underwhelming launches are actually opportunities to better understand consumers. Social incites enables brands to be reactive to fluctuating opinions, turning an insight from a piece of data into a call to action. The more tech brands understand consumers, the better they will become at engaging them, communicating with them, and selling to them. This goes for any brand, in any industry.
Key Takeaways:
- Consumer insights have always been synonymous with marketing departments. Yet these valuable information nuggets need to be shared throughout the business, especially with product teams.
- The world of consumer tech is one industry that would benefit from this type of information cross-pollination.
- Consumer electronics continue to be ubiquitous in daily life. With that comes a diverse and technology-literate customer base.
“According to Pew Research, 7 out of 10 Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.”
