You can become a better marketer by leveraging story-driven design. People care about how their lives might be transformed. Make people the hero. Design content that resolves existing needs. Craft a story of emotional transformation instead of telling about product features. Let existing problems guide your solutions. For more on story-driven design read this article.
Key Takeaways:
- Marketers often have to convince internal stakeholders of the importance of their initiatives.
- Marketers are often tasked with communicating product information to existing and potential customers. However, the details of your company’s products can’t always be made to sound exciting.
- When developing advocates through content, discover what your audience is already doing, where they are, and what their challenges are, then design a campaign that enables them and brings your brand along with it.
“Marketers often have to convince internal stakeholders of the importance of their initiatives. It can be challenging to get executive buy-in for something that’s not directly under their purview.”
https://blog.percolate.com/2016/12/story-driven-content-marketing/
