Before creating a small business website you should know some important elements to include. This gives you five which they should all contain. Some people will discard your business based only on its presence online and whether or not it appeals to them so it’s important to get that figured out right off the bat.
Key Takeaways:
- Your website’s home page is the first impression you give the online world about your business. It should clearly communicate your business’s brand image.
- Your navigation menu must be easy for site visitors to locate, and should include logical categories that make it simple for site users to find the information they seek.
- Your website should include the option to connect via phone, email and at your physical location, if you have one.
“According to an infographic, poor navigation is the No. 1 reason people abandon a website they’ve visited.”
