Search Engine Optimization is a thriving business. Ranking factors matter and can increase the visibility of a website. The top ranking factor is content. The more in depth the content the better the ranking. Content should be comprehensive and relevant to the reader. Backlinks are another method to increase ranking and visibility. Promote the website vigorously so that more backlinking to the site occurs and ranking and website visibility will improve. Think mobile platform if you want to increase a sites visibility.
2017’s Four Most Important Ranking Factors, According to SEO Industry Studies by @ab80