Maybe you have a brand but its image is not what you wanted. Maybe it has gone in a direction you don’t like. You can redefine it so you’ll be happier with it and this gives you tips for doing that. You have to take control of your brand so it is what you want it to be.
Key Takeaways:
- Try not to throw out everything when you rebrand. Successful bits, no matter how small they are, should be the foundation of your new rebranding effort.
- Branding is a form of storytelling. Find your new story by building a solid structure you know you can stick to.
- In order to rebrand yourself, you need to build on the earnest belief that you are expressing your true self.
“Building a good brand is hard, so try not to throw out everything when you rebrand.”
http://www.personalbrandingblog.com/14-steps-to-take-when-redefining-your-brand/
