This blog post discusses the value of keyword searches. One of the reasons mentioned in the blog post is that a keyword search provides a broader spectrum of searches, rather than getting to specific. Other reasons included keyword searches are always changing, how others see your business, and many other reasons. The main argument of the blog was to understand the market, knowing what is relevant and what is not, and understanding what the user wants to find. It ultimately shows the value of keyword searches.
Key Takeaways:
- As with most predictions of the death of anything related to web marketing, more often than not, they turn out to be false.
- There is no better way to get a full handle on any topic you want to dominate than to perform keyword research on that topic.
- Using your keywords provides ample opportunity to improve existing content, whether it is optimized text, a blog post or something else.
“You can always improve your content, am I write? (See what I did there?) Using your keywords provides ample opportunity to improve existing content, whether it is optimized text, a blog post or something else.”
