Good news is that the future is still bright for email. Know what to do and keep your marketing campaign flourishing in 2017. Gmail has one billion users and is projected to turn into three billion users by 2020 so now would be a great time to get your email marketing strategy under control.
Key Takeaways:
- Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers.
- Goals for your emails could include a contact filling out a longer form for a gated content offer to provide your team with more information about their organization, or redeeming a promo code for a purchase on your website.
- Give recipients options in your messages, such as calls-to-action and links in text, so they have multiple avenues to achieve your goal.
“Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.”
