Members of the millennial generation are at home on their mobile devices. Making purchases or reservations via a mobile interface is second nature for them. Ten tips offer businesses insight into earning millennial customers. Collaboration, coupons, and customer service that caters to millennial communication channels are keys to building brand trust and loyalty.
Key Takeaways:
- According to Google, 66 percent of millennials are confident that the information they find with mobile devices, such as flight and hotel data, is the same on desktop. Only 43 percent of travelers over the age of 35 feel the same way.
- Millennials do not respond to hard selling. They grew up in a culture of sharing, and social media is one of the best tools to show off your brand and get your ads shared.
- According to Facebook, 55 percent of millennials use only mobile devices to access their profile or pages, which makes Facebook, and social media overall, one of the most important channels when targeting millennials.
“While some traits are clearly the same among certain age groups over centuries, millennials react differently to trigger points because of the way they grew, full of technology and social media.”
