Social media trends change frequently and businesses must make corresponding changes in strategy to retain the benefits of social media marketing. Failure to keep current can have embarrassing or even damaging consequences for your brand. Understanding your goals, tracking results, and avoiding ten common mistakes will help maintain a good relationship with your audience.
Key Takeaways:
- People consume content differently across all social media platforms. What works on Twitter, won’t always work on Facebook, Instagram, Linkedin and so on.
- If you are downloading memes or videos, or if you are straight up stealing posts for your social media outlets, it’s time to stop. Not only can this be very embarrassing if you are caught, but not asking for permission or not giving proper credit can lead you into a dangerous legal situation.
- While YouTube still has its benefits, overlooking the power of Facebook video content is a big mistake. Facebook users interact with videos uploaded to the platform at a much higher rate than with photo posts or even video link shares.
“If you are downloading memes or videos, or if you are straight up stealing posts for your social media outlets, it’s time to stop.”
