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Category Archives for "Sales and Marketing"

Facebook Is Changing How You’ll Manage Ad Campaigns Soon…Here’s What You Need To Know

Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now. You can expect that starting in September when you create your new campaigns, they will use Campaign Budget Optimization as the […]

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Seven Ways to Make it Easier for Customers to Buy from You

Sean Ellis, a founder of the growth hacking community, and a legend in Silicon Valley has to say the following about getting more customers to buy from you, “Conversion rate equals desire minus resistance.” Most of us are focused on increasing the desire for our products through effective sales and marketing. While of course, we […]

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7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers

Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following seven Instagram Story features in your marketing. Stories are […]

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