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Category Archives for "Marketing Strategy"

Your Business Should Have A Facebook Group (or Several!)…Here’s Why and How.

Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get the same exposure they used to get on Facebook. As this graph illustrates, the distribution and engagement of a typical post have gone way down over […]

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What is Native Advertising, and Why You Need to Know About it?

Here’s a startling statistic from a recent study from HubSpot. 84% of millennials don’t trust traditional advertising at all. The reality is that consumers are becoming more and more jaded by what seems to be traditional advertising. I’m referring to, banner ads and aggressive offer ads that are completely focused on getting you to make […]

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Seven Ways to Make it Easier for Customers to Buy from You

Sean Ellis, a founder of the growth hacking community, and a legend in Silicon Valley has to say the following about getting more customers to buy from you, “Conversion rate equals desire minus resistance.” Most of us are focused on increasing the desire for our products through effective sales and marketing. While of course, we […]

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Audiences Are The New List: Here’s What It Means For Your Business

You no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most effective ways to increase sales and build your […]

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