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Category Archives for "Local SEO"

The Basics of Backlinks: How to Get Started

Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle. You can write post after post of perfectly optimized content, but unless other sources are leading people to that content, your site won’t succeed […]

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The Surprising Truth about Keywords — And What You Should Focus On Instead

Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a post without including your keyword in these 9 places.”  But is that really the best way to get your content to […]

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