Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share. The term for using content created by someone else for marketing purposes is called “content curation.” The word ‘curation’ is a clue […]
Continue reading...
You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line. The numbers back up content marketing’s importance. Research shows that 91% of all B2B companies […]
Continue reading...
In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers. You need a constant stream of content to keep you connected with your audience, but how can you do that all while focusing on running your business? It’s easy. Simply start […]
Continue reading...
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes, producing 3000-4000 words for a post involves a lot of […]
Continue reading...